About Us

Changing the narrative for kids

And parents, too.

Sprout is a purpose-driven company that focuses on children’s health through nutrition. We believe in the power of nutrition to change the health of an entire generation. Our passion is to revolutionize the way our children eat for the rest of their lives.

We are reimagining kids’ nutrition, the food they eat, and how it needs to be crafted to best nurture a growing child. That’s why we make super-healthy food for kids, in a totally new way. 

But food is only one part of our story. The other is to give that power to parents, to empower them to make better decisions about their kids’ diets – today and in the future. That’s why we also create technology to support them.

The current food system is not designed 

with your kids’ future health in mind.

Food is a central part of how we nurture our children. It makes sense then that food should be about love, keeping our children happy and healthy.

With supermarket shelves stacked with many “healthy” options, how can you tell if these products are what they claim to be? How do you interpret the recipe, ingredients, and health claims of ready-made foods? 

We believe that you shouldn’t have to be a nutrition PhD to know if what you just fed your child is actually good for them. And you shouldn’t be forced to sneak veggies into their diet for the rest of their childhood. 

Our mission is to change the food industry.

The kids’ food industry, to be precise. 

We combine food and technology to bring nutrition excellence to children. Our approach is science-led and health-first. We work with medical professionals, dieticians and nutrition authorities to ensure that we remain updated and incorporate the latest evidence in kids’ nutrition into our products. 

WE MAKE HEALTHY FOOD THAT KIDS LOVE, BASED ON SCIENCE

Kids need food that supports their growth and fortifies their health. They also need to build a diverse, veggie-loving palate that helps them make better choices later in life.

We cook like you do, but with a PhD in nutrition to capture every ounce of nutrients during the process. Our promise is a novel way that yields nutrient-diverse and nutrient-dense foods to set your child up for a strong beginning. 

MEET SPROUTLY: YOUR KIDS’S PERSONAL DIETICIAN 

●       Scan barcodes to learn whether this product meets your child’s needs

●       Track your child’s diet and receive customized guidance

●        Connect with nutrition experts & pediatricians

Who we are

ONE SCIENTIST. ONE TECHNOLOGIST. TWO MOMS WHO CARE ABOUT KIDS’ HEALTH.

Oz is the Founder and CEO of Sprout. She holds a BSc and MSc in Biochemistry from the Freie Universitat in Berlin, Germany. She specializes in pediatric nutrition and is leading the development of Sprout food products. She also manages the partnerships with the medical community and authorities and oversees the company’s strategic direction. Oz is a mother of two who loves cooking and camping in Ras Al Khaimah.

Katerina is the Co-Founder and CMO of Sprout. With over two decades of experience in tech ecosystems, analytics, and user experience, she has worked with some of the world’s leading brands. At Sprout, Katerina’s expertise lies in bridging the gap between parents’ needs and creating impactful solutions that meet those needs. She is a strong advocate for the parent community and is dedicated to making nutritional knowledge accessible to all. When she’s not working, Katerina is a proud mother of two and loves to spend quality time with her family and friends.